SKA’s Tracey Gould presents “Uncloaked: Debunking the Mystery of Market Analysis”
Does your firm want to expand geographically? Increase its market size? Reach new markets?
One part of every great marketing plan is strategy. And you can’t have a winning strategy without an extensive, timely, and accurate market analysis. So what exactly is involved in market analysis? How can an AEC firm’s marketing staff get involved and be a pivotal role in a firm’s growth and market strategy through market analysis? Where do you start?
This session will explore all types of market analysis as it relates to the AEC industry with examples, strategies, and outcomes from actual firms. Tools will be provided that you can implement in your firm.
March, 26 2015
Newport News Marriott at City Center
740 Town Center Drive
Newport News, VA 23606